Our team has used Burning Questions to provide FeedBurner product announcements and stories about the publishers who use FeedBurner since February of 2004. We've laughed, we've cried, we've hackathoned. Above all, we've tried to give you a running play-by-play of the service's evolution from a green page with eight checkboxes to a central hub for publicizing, optimizing, analyzing, and, of course, monetizing all manner of blog, podcast, and commercial content in syndication. (We sheepishly admit a good number of you have spent more time than you'd like troubleshootizing, too. Feeds can be ornery.)

Today we're formally signing off Burning Questions, but not before we direct you to the new, official site for all future updates: the AdSense for Feeds blog. This blog will contain all future updates related to all FeedBurner services. We will soon redirect the Burning Questions feed itself to point to the new blog, so you don't need to update any existing feed (or email) subscriptions. Our first post discusses how you can start managing your feeds from a Google account, rather than from your old feedburner.com account. This is mondo important, as all future feed services, both AdSense-provided and otherwise, will eventually require use of a Google account.

FeedBurner would be just another digging construction guy graphic without your active use of, and involvement in, all aspects of it through the years. As we start tying more closely into other Google products that you may already use, we are eager to give you much more of the get-out-of-the-way, it-just-works joy, simplicity and reliability you deserve from web service like ours with all the benefits that Google's platform provides.

Finally, we must relent and reveal: here is the inspiration for a certain error page. With this last post, you finally have all of our secrets. Good luck, and avoid routines like "20 goto 10." That one required the air brakes.

So what will this mean for you? Well, publishers already in the FeedBurner Ad Network will continue to see premium CPM ads directly sold onto their content, but with the added bonus of contextually targeted ads that will fill up the remainder of their inventory. That means you get the best of both worlds: a dedicated Google sales force that knows how and why to sell onto your content, with the added revenue that full back-fill coverage provides. And with AdSense, you'll know that your back-filled ads are using the strongest contextual ad engine, ensuring the most relevant and profitable ads are delivered to your subscribers. And yes, ads are also sold via Google's AdWords program.

For publishers who are not yet placing ads in their feeds, any publisher who meets the requirements to join the AdSense program will also be able to use AdSense for feeds. You will be able to manage your feed ad units directly from AdSense Setup tab, and track performance right on the AdSense Report tab. You can slice, dice, mix, or mash your tracking across feed units and content units, or keep them totally separate. You're in control. You can still control the frequency and rules around when ads appear in your feeds, without having to mess with templates on your content management system.

You might be wondering what you'll need to do to use AdSense for feeds. You'll learn more about the details when we fully launch, but here are the basics: you will need to sign up for AdSense if you haven't already, and you will want to set up your AdSense channels for "placement targeting" in order to make sure that advertisers can target your syndicated content specifically. As a publisher, you will remain be in control of the campaigns that are targeted at your feed by harnessing the power of Ad Review Center.

And, this is just the beginning of the chocolaty goodness that will come from ongoing integration effort with Google - there are many more "things" and "stuff" yet to come, as we mentioned a few weeks back.

We'll give you the full details on AdSense for feeds, including supported formats, how to sign up, etc., etc. when we're ready for the full launch to all publishers. In the meantime, FeedBurner feeds will continue to be fed as usual, and we'll be reaching out to select publishers individually to try out AdSense for feeds.

So what will this mean for you? Well, publishers already in the FeedBurner Ad Network will continue to see premium CPM ads directly sold onto their content, but with the added bonus of contextually targeted ads that will fill up the remainder of their inventory. That means you get the best of both worlds: a dedicated Google sales force that knows how and why to sell onto your content, with the added revenue that full back-fill coverage provides. And with AdSense, you'll know that your back-filled ads are using the strongest contextual ad engine, ensuring the most relevant and profitable ads are delivered to your subscribers. And yes, ads are also sold via Google's AdWords program.

For publishers who are not yet placing ads in their feeds, any publisher who meets the requirements to join the AdSense program will also be able to use AdSense for feeds. You will be able to manage your feed ad units directly from AdSense Setup tab, and track performance right on the AdSense Report tab. You can slice, dice, mix, or mash your tracking across feed units and content units, or keep them totally separate. You're in control. You can still control the frequency and rules around when ads appear in your feeds, without having to mess with templates on your content management system.

You might be wondering what you'll need to do to use AdSense for feeds. You'll learn more about the details when we fully launch, but here are the basics: you will need to sign up for AdSense if you haven't already, and you will want to set up your AdSense channels for "placement targeting" in order to make sure that advertisers can target your syndicated content specifically. As a publisher, you will remain be in control of the campaigns that are targeted at your feed by harnessing the power of Ad Review Center.

And, this is just the beginning of the chocolaty goodness that will come from ongoing integration effort with Google - there are many more "things" and "stuff" yet to come, as we mentioned a few weeks back.

We'll give you the full details on AdSense for feeds, including supported formats, how to sign up, etc., etc. when we're ready for the full launch to all publishers. In the meantime, FeedBurner feeds will continue to be fed as usual, and we'll be reaching out to select publishers individually to try out AdSense for feeds.

So what will this mean for you? Well, publishers already in the FeedBurner Ad Network will continue to see premium CPM ads directly sold onto their content, but with the added bonus of contextually targeted ads that will fill up the remainder of their inventory. That means you get the best of both worlds: a dedicated Google sales force that knows how and why to sell onto your content, with the added revenue that full back-fill coverage provides. And with AdSense, you'll know that your back-filled ads are using the strongest contextual ad engine, ensuring the most relevant and profitable ads are delivered to your subscribers. And yes, ads are also sold via Google's AdWords program.

For publishers who are not yet placing ads in their feeds, any publisher who meets the requirements to join the AdSense program will also be able to use AdSense for feeds. You will be able to manage your feed ad units directly from AdSense Setup tab, and track performance right on the AdSense Report tab. You can slice, dice, mix, or mash your tracking across feed units and content units, or keep them totally separate. You're in control. You can still control the frequency and rules around when ads appear in your feeds, without having to mess with templates on your content management system.

You might be wondering what you'll need to do to use AdSense for feeds. You'll learn more about the details when we fully launch, but here are the basics: you will need to sign up for AdSense if you haven't already, and you will want to set up your AdSense channels for "placement targeting" in order to make sure that advertisers can target your syndicated content specifically. As a publisher, you will remain be in control of the campaigns that are targeted at your feed by harnessing the power of Ad Review Center.

And, this is just the beginning of the chocolaty goodness that will come from ongoing integration effort with Google - there are many more "things" and "stuff" yet to come, as we mentioned a few weeks back.

We'll give you the full details on AdSense for feeds, including supported formats, how to sign up, etc., etc. when we're ready for the full launch to all publishers. In the meantime, FeedBurner feeds will continue to be fed as usual, and we'll be reaching out to select publishers individually to try out AdSense for feeds.

So what will this mean for you? Well, publishers already in the FeedBurner Ad Network will continue to see premium CPM ads directly sold onto their content, but with the added bonus of contextually targeted ads that will fill up the remainder of their inventory. That means you get the best of both worlds: a dedicated Google sales force that knows how and why to sell onto your content, with the added revenue that full back-fill coverage provides. And with AdSense, you'll know that your back-filled ads are using the strongest contextual ad engine, ensuring the most relevant and profitable ads are delivered to your subscribers. And yes, ads are also sold via Google's AdWords program.

For publishers who are not yet placing ads in their feeds, any publisher who meets the requirements to join the AdSense program will also be able to use AdSense for feeds. You will be able to manage your feed ad units directly from AdSense Setup tab, and track performance right on the AdSense Report tab. You can slice, dice, mix, or mash your tracking across feed units and content units, or keep them totally separate. You're in control. You can still control the frequency and rules around when ads appear in your feeds, without having to mess with templates on your content management system.

You might be wondering what you'll need to do to use AdSense for feeds. You'll learn more about the details when we fully launch, but here are the basics: you will need to sign up for AdSense if you haven't already, and you will want to set up your AdSense channels for "placement targeting" in order to make sure that advertisers can target your syndicated content specifically. As a publisher, you will remain be in control of the campaigns that are targeted at your feed by harnessing the power of Ad Review Center.

And, this is just the beginning of the chocolaty goodness that will come from ongoing integration effort with Google - there are many more "things" and "stuff" yet to come, as we mentioned a few weeks back.

We'll give you the full details on AdSense for feeds, including supported formats, how to sign up, etc., etc. when we're ready for the full launch to all publishers. In the meantime, FeedBurner feeds will continue to be fed as usual, and we'll be reaching out to select publishers individually to try out AdSense for feeds.

So what will this mean for you? Well, publishers already in the FeedBurner Ad Network will continue to see premium CPM ads directly sold onto their content, but with the added bonus of contextually targeted ads that will fill up the remainder of their inventory. That means you get the best of both worlds: a dedicated Google sales force that knows how and why to sell onto your content, with the added revenue that full back-fill coverage provides. And with AdSense, you'll know that your back-filled ads are using the strongest contextual ad engine, ensuring the most relevant and profitable ads are delivered to your subscribers. And yes, ads are also sold via Google's AdWords program.

For publishers who are not yet placing ads in their feeds, any publisher who meets the requirements to join the AdSense program will also be able to use AdSense for feeds. You will be able to manage your feed ad units directly from AdSense Setup tab, and track performance right on the AdSense Report tab. You can slice, dice, mix, or mash your tracking across feed units and content units, or keep them totally separate. You're in control. You can still control the frequency and rules around when ads appear in your feeds, without having to mess with templates on your content management system.

You might be wondering what you'll need to do to use AdSense for feeds. You'll learn more about the details when we fully launch, but here are the basics: you will need to sign up for AdSense if you haven't already, and you will want to set up your AdSense channels for "placement targeting" in order to make sure that advertisers can target your syndicated content specifically. As a publisher, you will remain be in control of the campaigns that are targeted at your feed by harnessing the power of Ad Review Center.

And, this is just the beginning of the chocolaty goodness that will come from ongoing integration effort with Google - there are many more "things" and "stuff" yet to come, as we mentioned a few weeks back.

We'll give you the full details on AdSense for feeds, including supported formats, how to sign up, etc., etc. when we're ready for the full launch to all publishers. In the meantime, FeedBurner feeds will continue to be fed as usual, and we'll be reaching out to select publishers individually to try out AdSense for feeds.

So what will this mean for you? Well, publishers already in the FeedBurner Ad Network will continue to see premium CPM ads directly sold onto their content, but with the added bonus of contextually targeted ads that will fill up the remainder of their inventory. That means you get the best of both worlds: a dedicated Google sales force that knows how and why to sell onto your content, with the added revenue that full back-fill coverage provides. And with AdSense, you'll know that your back-filled ads are using the strongest contextual ad engine, ensuring the most relevant and profitable ads are delivered to your subscribers. And yes, ads are also sold via Google's AdWords program.

For publishers who are not yet placing ads in their feeds, any publisher who meets the requirements to join the AdSense program will also be able to use AdSense for feeds. You will be able to manage your feed ad units directly from AdSense Setup tab, and track performance right on the AdSense Report tab. You can slice, dice, mix, or mash your tracking across feed units and content units, or keep them totally separate. You're in control. You can still control the frequency and rules around when ads appear in your feeds, without having to mess with templates on your content management system.

You might be wondering what you'll need to do to use AdSense for feeds. You'll learn more about the details when we fully launch, but here are the basics: you will need to sign up for AdSense if you haven't already, and you will want to set up your AdSense channels for "placement targeting" in order to make sure that advertisers can target your syndicated content specifically. As a publisher, you will remain be in control of the campaigns that are targeted at your feed by harnessing the power of Ad Review Center.

And, this is just the beginning of the chocolaty goodness that will come from ongoing integration effort with Google - there are many more "things" and "stuff" yet to come, as we mentioned a few weeks back.

We'll give you the full details on AdSense for feeds, including supported formats, how to sign up, etc., etc. when we're ready for the full launch to all publishers. In the meantime, FeedBurner feeds will continue to be fed as usual, and we'll be reaching out to select publishers individually to try out AdSense for feeds.

So what will this mean for you? Well, publishers already in the FeedBurner Ad Network will continue to see premium CPM ads directly sold onto their content, but with the added bonus of contextually targeted ads that will fill up the remainder of their inventory. That means you get the best of both worlds: a dedicated Google sales force that knows how and why to sell onto your content, with the added revenue that full back-fill coverage provides. And with AdSense, you'll know that your back-filled ads are using the strongest contextual ad engine, ensuring the most relevant and profitable ads are delivered to your subscribers. And yes, ads are also sold via Google's AdWords program.

For publishers who are not yet placing ads in their feeds, any publisher who meets the requirements to join the AdSense program will also be able to use AdSense for feeds. You will be able to manage your feed ad units directly from AdSense Setup tab, and track performance right on the AdSense Report tab. You can slice, dice, mix, or mash your tracking across feed units and content units, or keep them totally separate. You're in control. You can still control the frequency and rules around when ads appear in your feeds, without having to mess with templates on your content management system.

You might be wondering what you'll need to do to use AdSense for feeds. You'll learn more about the details when we fully launch, but here are the basics: you will need to sign up for AdSense if you haven't already, and you will want to set up your AdSense channels for "placement targeting" in order to make sure that advertisers can target your syndicated content specifically. As a publisher, you will remain be in control of the campaigns that are targeted at your feed by harnessing the power of Ad Review Center.

And, this is just the beginning of the chocolaty goodness that will come from ongoing integration effort with Google - there are many more "things" and "stuff" yet to come, as we mentioned a few weeks back.

We'll give you the full details on AdSense for feeds, including supported formats, how to sign up, etc., etc. when we're ready for the full launch to all publishers. In the meantime, FeedBurner feeds will continue to be fed as usual, and we'll be reaching out to select publishers individually to try out AdSense for feeds.

So what will this mean for you? Well, publishers already in the FeedBurner Ad Network will continue to see premium CPM ads directly sold onto their content, but with the added bonus of contextually targeted ads that will fill up the remainder of their inventory. That means you get the best of both worlds: a dedicated Google sales force that knows how and why to sell onto your content, with the added revenue that full back-fill coverage provides. And with AdSense, you'll know that your back-filled ads are using the strongest contextual ad engine, ensuring the most relevant and profitable ads are delivered to your subscribers. And yes, ads are also sold via Google's AdWords program.

For publishers who are not yet placing ads in their feeds, any publisher who meets the requirements to join the AdSense program will also be able to use AdSense for feeds. You will be able to manage your feed ad units directly from AdSense Setup tab, and track performance right on the AdSense Report tab. You can slice, dice, mix, or mash your tracking across feed units and content units, or keep them totally separate. You're in control. You can still control the frequency and rules around when ads appear in your feeds, without having to mess with templates on your content management system.

You might be wondering what you'll need to do to use AdSense for feeds. You'll learn more about the details when we fully launch, but here are the basics: you will need to sign up for AdSense if you haven't already, and you will want to set up your AdSense channels for "placement targeting" in order to make sure that advertisers can target your syndicated content specifically. As a publisher, you will remain be in control of the campaigns that are targeted at your feed by harnessing the power of Ad Review Center.

And, this is just the beginning of the chocolaty goodness that will come from ongoing integration effort with Google - there are many more "things" and "stuff" yet to come, as we mentioned a few weeks back.

We'll give you the full details on AdSense for feeds, including supported formats, how to sign up, etc., etc. when we're ready for the full launch to all publishers. In the meantime, FeedBurner feeds will continue to be fed as usual, and we'll be reaching out to select publishers individually to try out AdSense for feeds.

So what will this mean for you? Well, publishers already in the FeedBurner Ad Network will continue to see premium CPM ads directly sold onto their content, but with the added bonus of contextually targeted ads that will fill up the remainder of their inventory. That means you get the best of both worlds: a dedicated Google sales force that knows how and why to sell onto your content, with the added revenue that full back-fill coverage provides. And with AdSense, you'll know that your back-filled ads are using the strongest contextual ad engine, ensuring the most relevant and profitable ads are delivered to your subscribers. And yes, ads are also sold via Google's AdWords program.

For publishers who are not yet placing ads in their feeds, any publisher who meets the requirements to join the AdSense program will also be able to use AdSense for feeds. You will be able to manage your feed ad units directly from AdSense Setup tab, and track performance right on the AdSense Report tab. You can slice, dice, mix, or mash your tracking across feed units and content units, or keep them totally separate. You're in control. You can still control the frequency and rules around when ads appear in your feeds, without having to mess with templates on your content management system.

You might be wondering what you'll need to do to use AdSense for feeds. You'll learn more about the details when we fully launch, but here are the basics: you will need to sign up for AdSense if you haven't already, and you will want to set up your AdSense channels for "placement targeting" in order to make sure that advertisers can target your syndicated content specifically. As a publisher, you will remain be in control of the campaigns that are targeted at your feed by harnessing the power of Ad Review Center.

And, this is just the beginning of the chocolaty goodness that will come from ongoing integration effort with Google - there are many more "things" and "stuff" yet to come, as we mentioned a few weeks back.

We'll give you the full details on AdSense for feeds, including supported formats, how to sign up, etc., etc. when we're ready for the full launch to all publishers. In the meantime, FeedBurner feeds will continue to be fed as usual, and we'll be reaching out to select publishers individually to try out AdSense for feeds.